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The Laurel Highlands Visitors Bureau is the destination marketing organization dedicated to promoting Fayette, Somerset, and Westmoreland counties in Pennsylvania. Established in 1958, the LHVB implements year-round seasonal marketing campaigns throughout the Northeast and Mid-Atlantic to enhance awareness of the Laurel Highlands as a travel destination, which increases overnight stays, generates jobs and contributes to the economic growth and quality of life for the region. 

The LHVB strives to showcase the region through cutting edge marketing efforts. The visitors bureau and its partners influence thousands of decision-makers and millions of visitors to choose the Laurel Highlands through direct sales, marketing, public relations, branding and visitor services.  Located within 200 miles of the major metropolitan areas of Pittsburgh, Baltimore, Cleveland and Washington D.C., the Laurel Highlands markets the region as a drive-to destination for these cities. 

The goal of every LHVB staff member is to promote the Laurel Highlands. It is up to you to drive that audience to your business. Today the LHVB boasts over 550 tourism partners in Fayette, Somerset, and Westmoreland counties. 

Partnership Sales & Development:Sales Staff

  • Advertising Sales
  • Brochure Distribution
  • Consumer and Bridal Shows
  • Partnership Sales
  • Group Sales
  • Sports & Meetings Markets


Marketing & Communication:Marketing Staff

  • Public Relations
  • Website Management
  • Advertising and promotion of the region through:
    • Billboards
    • TV 
    • Radio
    • Print Publications including the Summer Fun Coupon Book, the Laurel Highlands Destination Guide, and four printed seasonal Calendars of Events
    • Online Banner Ads
    • Search Engine Optimization & Search Engine Marketing
  • Social Media Management
  • Partner Extranet 


Administrative & Finance

  • Billing & Invoices
  • Tourism Grants Administration


Tourism Matters! 

Learn about the typical Laurel Highlands visitor and see the impact that tourism has on the local economy by viewing our "Laurel Highlands Visitor Profile & Economic Impact Data" sheet. 


History of the LHVB

The Laurel Highlands Visitors Bureau was established in 1958 by a visionary group of private and public partners. One year earlier, over 100 business people met at the Historic Summit Inn to form an organization to promote vacation recreation and tourism attractions in the Chestnut and Laurel Ridge regions of Western Pennsylvania. That group included businesses like: 

  • Meeting 2West Penn Power, Connellsville
  • Fayette County Development Council
  • Uniontown Chamber of Commerce
  • Idlewild Park
  • The Summit Hotel
  • Donegal Motel
  • Laurel Mountain Ski Slopes
  • Master Lee Travel, Latrobe
  • Ligonier Chamber of Commerce 

Today, the Laurel Highlands Visitors Bureau boasts 550+ tourism partners in Fayette, Somerset and Westmoreland counties. The LHVB is the official Destination Marketing Organization for the region and is considered a "Legacy Brand" by the Commonwealth. Over $1 million is invested annually in promoting the Laurel Highlands as a four-season destination. A dedicated staff, supportive Board of Directors, and local County Commissioners guide the direction of the Bureau seeing a $1.4 billion return in ROI.