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Marketing Summit

Save the Date - Nov. 2, 2018

8th Annual Marketing Summit - Saint Vincent College

Join LHVB partners, fellow marketers and business owners to learn the latest trends in digital marketing from industry professionals and leaders in digital marketing. The 8th Annual Marketing Summit will be held on Friday, Nov. 2, from 8:30 a.m.-2:30 p.m. at the Fred Rogers Center of Saint Vincent College. This year we welcome speakers from Olson Zaltman, Level.Agency, Reimagine Main Street, Gatesman Agency and Saint Vincent College on these topics:

  • Make Marketing Automation and AI Work For You
  • Shifting Algorithms of Facebook and Instagram
  • Diversity and Inclusion: Representing Women of Color in Media and Marketing
  • More than just Searching & Reviews: Google's "Power Tools” for marketers!
  • Digital Storytelling

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2018 Speakers

Diversity and Inclusion: Representing Women of Color in Media and Marketing

Dianna Feng

Dianna Feng

Dianna is a consumer insights strategist at Olson Zaltman, where she applies her training in neuroscience and passion for the social sciences to marketing and branding. As a first-generation Chinese-American, she has always been interested in the nexus of socio-cultural differences and mental health, exploring its influence on all aspects of life – from shaping larger personal outlooks and societal perceptions, to coloring even the most quotidian of experiences. Her unique perspective on the habits, beliefs, and principles that develop from different sociocultural backgrounds helps her formulate a deeper understanding of the unconscious motivations behind consumer thoughts and behaviors.

More than just Searching & Reviews: Google's "Power Tools” for marketers!

Arlea Hoffman

Arlea Hoffman

Arlea is focused on helping owners and marketers capture the amazing power of online — quite literally reimagining business like never before. Her love for digital marketing started in the early 2000’s when she became fascinated with the possibilities created by coding, including reporting capabilities unmatched by any other existing marketing platform. With the evolution of digital marketing, she continues to provide innovative opportunities to help clients grow. At heart, Arlea is a geek, country girl, lover of laughing, and mother of Ella Bear & Ethan Bear — who are her kids and not really bears! She and her family love the outdoors, hiking, playing sports, animals and currently live in the country in the west hills of Pittsburgh. 

Chris Reidenbaugh

Chris Reidenbaugh

For the past 10 years, Chris has helped put over 1200 businesses on the Map with Google Maps-  Chris has helped business owners and marketers get in front of people when they are ready to buy or make a purchasing decision. He helps businesses and organizations learn how to reach customers in the digital age and effectively market to them. Chris has won numerous awards and certifications from Google Analytics to Facebooks Blueprint Certification Program.  In 2015, Chris was recognized as one of the top Google Maps contributors in the country.  This seminar will mark his 110th lecture on behalf of the travel and tourism industry.  When he's not working, He spends his time cooking and coaching with his wife, children, and dogs between his hometown of Buford, Ga and his current home in Pittsburgh, Pa.

Make Marketing Automation and AI Work For You

Patrick Van Gorder

Patrick Van Gorder

Patrick is an accomplished, results-driven marketing professional with 7 years of experience in digital customer generation. Patrick is responsible for the development of Level’s strategic agency partnerships. To realize our clients’ marketing objectives, Patrick ensures that ideas and projects flow seamlessly between teams. Before his executive role at the Agency, Patrick led Level’s performance marketing team to over $13 million in annual revenue.

Shifting Algorithms of Facebook and Instagram

Janelle Klueber

Janelle Klueber

With an optimistic and energetic attitude, Janelle is always on the look-out for new projects that push boundaries of the media landscape through both analytical and creative thinking.

A thorough background in national and local media has allowed Janelle to become well-versed in the ever-changing media landscape; from traditional outlets such as TV, print and OOH to digital and social media.  Janelle graduated from Penn State University with a degree in Advertising and Business.

Samantha Bell

Samantha Bell

With a strong understanding and commitment to navigating the ever-changing public relations/social landscape, Samantha Bell helps her clients succeed by combining an organized, thoughtful approach with unprecedented passion and understanding. She brings a fresh perspective to every project she works on by keeping an eye on industry competitors and current trends. Samantha graduated from Indiana University of Pennsylvania with a BA in Journalism and Public Relations. 

Digital Storytelling​

David Safin

David Safin

David Safin is Assistant Professor of Communication at Saint Vincent College in Latrobe, Pennsylvania. He holds a Master of Fine Arts in Film and Digital Technology from Chatham University in Pittsburgh where he completed the thesis paper, "You Had to Be There: Documentary Techniques in Narrative Comedies." His thesis film, "The Birthday Present," which applied many of the theories detailed in his paper, has won multiple awards and screened at numerous festivals. His areas of interest include video production, television criticism, digital culture, and film studies. He and his wife Kate live in Jeannette, Pennsylvania with their daughter, Lily and son, Andrew.

FAQ

Is this your first Summit? Check out these FAQs to get you started:

  • When is it? Friday, Nov. 2, 2018 from 8:30 a.m.-2:30 p.m.
  • Where is it? The Fred Rogers Center at Saint Vincent College.
  • What do I wear? Dress casual! Jeans and t-shirts are encouraged.
  • Is there food? You'll be well-fed with a new-and-improved breakfast spread, an awesome lunch of soup, salad and pizza plus snacks available on your table.
  • Is there coffee? All you can drink! Coffee service is available throughout the day.
  • Are there prizes? You betcha. We'll have prizes and giveaways from Summit t-shirts to tech gadgets.
  • Is there an after-party? Absolutely. Immediately after Summit ends, the party continues at Four Seasons Brewing Company & Pub for networking, appetizers, brews and fun!

Previous Summits

2017 Summit Recap

Thank you to everyone who attended, presented at, sponsored and helped with the 7thannual Interactive Marketing Summit, brought to you by the Laurel Highlands Visitors Bureau!


2017 Summit Presentations:

Event Photos:


 2016 Summit:

Presentations and takeaway materials from the speakers:

“Media Convergence: Making It Work” presented by Pete Baird, Media Director, and Jorge Puron, Senior Art Director, Red House Communications

"Growth Hack Tutorial" presented by Phil Laboon, CEO of Eyeflow Internet Marketing

"The Compelling 'WHY' of Web Video" presented by Robert Faletti, Partner, Blue Archer

"Websites: Less is Necessary - The Art of Saying More with Less" presented by Nicholas Comanici, Marketing Strategist, Carney+Co.    

"Essential Analytics Tips & Tricks" presented by Chris Herring, Director of Digital Marketing, and Sarah Peduzzi, Digital Marketing Strategist, BarkleyREI
 

Download the 2016 Interactive Marketing Summit Event Program.


2015 Summit:

Presentations and takeaway materials from the speakers:

“Stop Guessing! Leverage Customer Insights for an Actionable Digital Strategy” presented by Michael Bartholow, Senior Search Project Manager at LunaMetrics

"Big Data for Small Businesses: The Future of Marketing" presented by Phil Laboon, CEO of Eyeflow Internet Marketing

Other Digital Assets from Eyeflow Internet Marketing

“Why You Should Consider Social as Part of Your Advertising Strategy” presented by Bruce Kearns, Vice President of Operations at Community Elf

“A Field Guide to Tourism Analytics” presented by Chris Herring, Director of Digital Marketing at BarkleyREI


2014 Summit:

Presentations and takeaway materials from the speakers:

"Waking Up Your Analytics Strategy!" presented by Jon Meck, Technical Marketing Manager at LunaMetrics 

"How to Climb to the Top of the Search Results" presented by Phil Laboon, CEO of Eyeflow Internet Marketing  

"Creating a Comprehensive Inbound Marketing Strategy" presented by Chris Vendilli, Founder of ProFromGo Internet Marketing 
ProFromGo Helpful Handouts:

"Why Social, Why Now" presented by Shannon Baker, Partner/Executive Vice President Public Relations & Social Media at Gatesman+Dave (This presentation is not available, however you are able to view work done by Gatesman+Dave that Shannon mentioned during her presentation, here: gatesmandave.com/work.) 

Download the 2014 Interactive Marketing Summit Event Program.

Event Pictures:

Post by Laurel Highlands Visitors Bureau.

 


2013 Interactive Marketing Summit 

The 2013 Interactive Marketing Summit took place on Friday, November 8!

Presentations from the 2013 Interactive Marketing Summit:

"Old vs. New SEO" - presented by Phil Laboon, CEO / President of Eyeflow Internet Marketing

"Google Analytics: Geek Speak for the Technically Meek" - presented by Ben Pritchard, Interactive Technology Director at Garrison Hughes

"From Liking to Pinning...Is My Social Media Strategy Winning?" - presented by Ashli Mazer, Director of Marketing at Nemacolin Woodlands Resort

SPOTLIGHT