Marketing Summit

Marketing Summit

Save The Date: Nov. 8, 2019

Join LHVB partners, fellow marketers and business owners to learn the latest trends in digital marketing from industry professionals and leaders in digital marketing. The 9th annual Marketing Summit will be held Friday, Nov. 8, from 8:30 a.m.-3 p.m. at the Fred Rogers Center of Saint Vincent College.

This year we welcome an Emmy award-winning journalist, influencers and speakers from RedShift, 1st Team Advertising, Soup's Marketing, Indiana University of Pennsylvania and MeaningfulLife, LLC,  on these topics:

  • SEO and Where Your Online Presence Costs You
  • Instagram Makeover: Making the Most of Insta
  • Digital Marketing Essentialism
  • Influencer Marketing 101
  • The Powerful Effects of Body Language in Our Communication
  • Blending Digital and Traditional Advertising to Build Effective Sales Funnels

Sign Up

 

2019 Speakers

Courtney Brennan, Journalist, TV Host and Influencer

Courtney Brennan

Influencer Marketing 101

An Emmy award-winning journalist and TV host, Courtney Brennan has morphed into the social media space as an influencer and content creator. Working with big brands, small businesses and nonprofits, Courtney acts as an ambassador for the products and services she loves and shares them with her 70,000 followers on social media. A published writer and speaker, Courtney knows how powerful words and images are and has used them to galvanize her audience around issues of motherhood, family, lifestyle and home. Follow her at @itscourtneybrennan on Instagram and @CourtneyBrennanTV on Facebook where she shares the realness that is #MomLife, her home renovations and those ever-important #OOTD.

Kalyn Letizia, Style Her Strong

Kalyn Letizia

Instagram Makeover: Making the Most of Insta

Kalyn Letizia is a stay at home mom turned lifestyle, fashion and travel blogger. In just 18 months, Kalyn’s blog, Style Her Strong, has grown from 200 to 20,000 engaged followers across all social media platforms. Through her blog, Kalyn has had the opportunity to partner with many well-known brands including Pottery Barn, Brooks Brothers, Walmart, and Nordstrom. In 2019, influencer marketing network, Fohr, named Kalyn, their top Mommy and Me blogger. In addition to blogging, Kalyn coaches other bloggers and influencers on a wide range of topics including monetization strategies, ways to grow an engaged following, photo editing and blog design. When Kalyn is not blogging you can find her spending time with her daughter, Lilly, and husband, Alex, or teaching her daily fitness class at the Ligonier YMCA.

Jeff Lizik, RedShift

Jeff Lizik

Jeff Lizik is a serial entrepreneur and digital marketer. Jeff is the owner of RedShift, a stellar team of creatives and marketers in Pittsburgh PA. He works everyday to help businesses grow through leading digital marketing strategies and tactics.

After building several businesses on his own, then working for a few different companies and agencies, Jeff decided that buying an agency was the the best way for him to contribute to the success of other businesses. He enjoys working with entrepreneurs that are launching or running their own businesses.

Tammy Manko, EdD

Tammy Manko
Director, Career and Professional Development Center, IUP
Public Speaker/Trainer/Consultant, MeaningfulLife, LLC
www.meaningfullifetpm.com

The Powerful Effects of Body Language in Our Communication

As the owner and founder of MeaningfulLife, LLC, Tammy Manko has experience and expertise in the areas of leadership, student development, customer service, professional development, career and workforce readiness, business and dining etiquette, service-learning, professional networking, inspiration and wellness, and body language. She holds a doctoral degree in Educational Leadership, a master’s degree in Student Affairs in Higher Education, and a bachelor’s degree in English. Her day-gig, which she loves, is serving as the director of the Career and Professional Development Center at Indiana University of Pennsylvania (IUP).  In addition to public speaking, career services, and employer relations, she has a vast menu of experiences in the university setting. Tammy has served and continues to serve in various leadership roles within professional organizations and has won numerous awards for her leadership and contributions in higher education. She has addressed audiences at a variety of universities, companies, organizations, and community groups as well as local, state, and national conferences. Perhaps most importantly, Tammy is blessed to be raising three sons with her husband Rich.

Ryan Gindlesperger, 1st Team Advertising

Ryan Gindlesperger

Managing Partner, 1st Team Advertising

Ryan Gindlesperger has spent the past 14 years helping small businesses use advertising dollars more effectively.  As the Managing Partner at 1st Team Advertising, Ryan works to build custom marketing and advertising solutions for his clients. Unlike agencies that try to mold the client to their products or services, 1st Team builds its service stack around the client needs. 1st Team Advertising understands that each client is uniquely different; products and services, physical location, geographic markets, demographics, and buying patterns of consumers all vary from client to client. Ryan and his team apply real time analytics to both traditional and digital marketing campaigns that allow 1st Team Advertising to make changes on the fly, rather than analyzing critical data after the fact.

Ryan believes that working with small businesses has been one of the most rewarding experiences of his life. 1st Team Advertising has made a profound impact on hundreds of small businesses throughout west-central Pennsylvania since 2007 and that number continues to grow each year. In 2009 Ryan was recognized as a "Foremost Under Forty" business professional by PA Business Central. In 2010, he was recognized as an "Up & Comer" by Johnstown Magazine.

Ryan was born and raised in Johnstown where he attended Bishop McCort High School.  He is a graduate of the Pennsylvania State University's Altoona campus where he was a four year letter winner on the baseball team. Ryan currently resides in the Richland Township area of Johnstown with his wife Christie and their three daughters.

Petrina Supler, Soup's Marketing

Petrina Supler

SEO and Where Your Online Presence Costs You

Petrina Supler is the owner of Soup's Marketing, a full service marketing agency. She is a West Virginia University graduate. She is a mom of 3 wonderful boys and has lived in western Pennsylvania for the past 4 years. After high school graduation, Petrina served 4 years in the Army, with a tour in Iraq in 2003. After returning to the United States, she joined the National Guard and began her studies at West Virginia University, where she later graduated with a Bachelors degree in Marketing and Business Administration. Throughout her college career she formed a text book business and later opened a cleaning business before being deployed again to Kuwait in 2010. After returning to the United States the 2nd time, she began working a couple different odd jobs trying to find a niche, then landed a marketing director's position and found her true passion. A few years later in 2015, Soup's Web Design was born and within 6 months it evolved in to Soup's Marketing and She had separated from the full time position to work her own company. Soup's Marketing serves the greater Southwestern Pennsylvania area as a full service marketing company. 

More recently Soup's Marketing has become a hub for all types of marketing needs and also an educational tool to help make marketing professionals more effective and also to help those, within so many small businesses, wearing 10 different hats, thrive by educating them on the latest and most effective tools on the market. Developing and executing campaigns on time and on budget. 

FAQ

Is this your first Summit? Check out these FAQs to get you started:

  • When is it? Friday, Nov. 8, 2019 from 8:30 a.m.-3 p.m.
  • Where is it? The Fred Rogers Center at Saint Vincent College.
  • What do I wear? Dress casual! Jeans and t-shirts are encouraged.
  • Is there food? You'll be well-fed with a new-and-improved breakfast spread, an awesome lunch of soup, salad and pizza plus snacks available on your table.
  • Is there coffee? All you can drink! Coffee service is available throughout the day.
  • Are there prizes? You betcha. We'll have prizes and giveaways from Summit t-shirts to tech gadgets.
  • Is there an after-party? The fun continues at All Saints Brewing in Greensburg immediately following Summit. The first round's on us!

Previous Summits

2018 Summit Recap

2018 Speakers:


2017 Summit Recap

Thank you to everyone who attended, presented at, sponsored and helped with the 7thannual Interactive Marketing Summit, brought to you by the Laurel Highlands Visitors Bureau!

2017 Summit Presentations:

Event Photos:


 2016 Summit:

Presentations and takeaway materials from the speakers:

“Media Convergence: Making It Work” presented by Pete Baird, Media Director, and Jorge Puron, Senior Art Director, Red House Communications

"Growth Hack Tutorial" presented by Phil Laboon, CEO of Eyeflow Internet Marketing

"The Compelling 'WHY' of Web Video" presented by Robert Faletti, Partner, Blue Archer

"Websites: Less is Necessary - The Art of Saying More with Less" presented by Nicholas Comanici, Marketing Strategist, Carney+Co.    

"Essential Analytics Tips & Tricks" presented by Chris Herring, Director of Digital Marketing, and Sarah Peduzzi, Digital Marketing Strategist, BarkleyREI
 

Download the 2016 Interactive Marketing Summit Event Program.


2015 Summit:

Presentations and takeaway materials from the speakers:

“Stop Guessing! Leverage Customer Insights for an Actionable Digital Strategy” presented by Michael Bartholow, Senior Search Project Manager at LunaMetrics

"Big Data for Small Businesses: The Future of Marketing" presented by Phil Laboon, CEO of Eyeflow Internet Marketing

Other Digital Assets from Eyeflow Internet Marketing

“Why You Should Consider Social as Part of Your Advertising Strategy” presented by Bruce Kearns, Vice President of Operations at Community Elf

“A Field Guide to Tourism Analytics” presented by Chris Herring, Director of Digital Marketing at BarkleyREI


2014 Summit:

Presentations and takeaway materials from the speakers:

"Waking Up Your Analytics Strategy!" presented by Jon Meck, Technical Marketing Manager at LunaMetrics 

"How to Climb to the Top of the Search Results" presented by Phil Laboon, CEO of Eyeflow Internet Marketing  

"Creating a Comprehensive Inbound Marketing Strategy" presented by Chris Vendilli, Founder of ProFromGo Internet Marketing 
ProFromGo Helpful Handouts:

"Why Social, Why Now" presented by Shannon Baker, Partner/Executive Vice President Public Relations & Social Media at Gatesman+Dave (This presentation is not available, however you are able to view work done by Gatesman+Dave that Shannon mentioned during her presentation, here: gatesmandave.com/work.) 

Download the 2014 Interactive Marketing Summit Event Program.

Event Pictures:

Post by Laurel Highlands Visitors Bureau.

 


2013 Interactive Marketing Summit 

The 2013 Interactive Marketing Summit took place on Friday, November 8!

Presentations from the 2013 Interactive Marketing Summit:

"Old vs. New SEO" - presented by Phil Laboon, CEO / President of Eyeflow Internet Marketing

"Google Analytics: Geek Speak for the Technically Meek" - presented by Ben Pritchard, Interactive Technology Director at Garrison Hughes

"From Liking to Pinning...Is My Social Media Strategy Winning?" - presented by Ashli Mazer, Director of Marketing at Nemacolin Woodlands Resort

SPOTLIGHT