Bret Michaels is a multiplatinum global superstar who has turned his passion for music into a multi-faceted brand that encompasses record breaking touring sales, Reality TV stardom, legendary songs that have sold over 32 million records, product endorsements as well as being a devoted philanthropist, all supported and followed by three generations of loyal fans.
Bret was born in the small town of Butler, Pennsylvania on March 15, 1963. Rising to fame as the front man of Poison, one of rock’s most iconic and enduring bands, he helped define the rock-n-roll scene on the Sunset Strip. Their massive success includes selling over 30 million records worldwide and numerous hit singles. Equally as successful, Bret’s solo career has charted its own course with multiple solo albums. His 2010 album, Custom Built, topped the charts, reaching #1 on Billboard’s Hard Rock list. His latest CD, Jammin’ With Friends, was released June 2013 and features a myriad of legendary artists, who just happen to be great friends of Bret’s. The album contributors is a who’s who list including Joe Perry (Aerosmith), Loretta Lynn, Jimmy Buffett, Ace Frehley (Kiss), Michael Anthony (Van Halen) and members of Lynyrd Skynyrd, to name a few.
His talent, business acumen and natural candor have solidified him as “a cultural touchdown” in the words of former Viacom CEO Judy McGrath, making him one of the most sought-after performers, interviews and speakers across multiple platforms and keeping him on the road for each of the last 7 years, for nearly 300 live performances, speaking engagements, charitable concerts and private engagements yearly.
When this multi-talented performer is not touring, he can be found both in front of and behind the camera as a director, producer and a reality TV superstar. His first foray into reality TV brought the record-breaking Rock of Love with Bret Michaels franchise to VH1, one of the most successful shows in the network’s history, shattering weekly rating records during its run. Following three successful seasons of the show, he teamed up with VH1 for the docu-series Life As I Know Itsetting even more records. Bret has also starred in and won Donald Trump’s NBC hit, Celebrity Apprentice. Coming into the show as the underdog, his tenacity and business sense helped him win the series, raising well over $300,000 for diabetes research. Michaels most recent television endeavor, Rock My RV with Bret Michaels saw Michaels and his team revamping and redesigning dilapidated RV’s in true rock star form and style. The show aired on the Travel Channel in summer 2013.
Bret’s constant creativity and drive have helped the global entrepreneur build his Michaels Entertainment Group into a one-man, $100 million dollar empire. Whether it is creating the Pet’s Rock Collection for the retail giant PetSmart, partnering with Dean Guitars and designing his first ever signature Bret Michaels’ series guitar, or launching his number one selling Diet Trop-a-Rocka with Snapple, Michaels is always producing something new. Michaels released his new fragrance, Roses & Thorns Cologne, in January of 2014 to rave reviews.
Michaels, personally and through his Life Rocks Foundation, has helped raise tens of millions of dollars for charity and makes donations to not only diabetes awareness and research but to such causes as childhood cancer, Wounded Warriors, St. Jude Children’s Hospital, PetSmart Charities and more. Having been diagnosed with Type I diabetes at the age of six, Bret is passionately devoted to raising awareness of the debilitating disease in hopes of finding a cure. He has partnered with both the American Diabetes Association and the JDRF acting as a spokesperson and sponsor, earning him numerous awards from a variety of organizations including the ADA’s first ever Chairman’s Citation award.