The Laurel Highlands Visitors Bureau unveiled its new regional tourism promotion video in conjunction with National Travel and Tourism Week.
The project was unveiled Wednesday evening at the Westmoreland Museum of American Art.
Bureau public relations director Anna Weltz said the video was shot at locations across Somerset, Fayette and Westmoreland counties. The bureau is the official tourism promotion agency for the three-county area.
“It’s a great way to capture the region and give someone a taste of what to expect,” she said.
Weltz said the bureau’s partners were impressed by the quality of the video.
“My heart still swells with pride when I watch this,” she said. “And I watched this 100 times.”
She said many who attended were excited to share the video on their own social media sites.
“They are very proud to call the Laurel Highlands home and share this opportunity with their friends and family,” she said.
The video will be incorporated into the bureau’s website and social media, and in television ads in markets such as Washington, D.C., Baltimore, Columbus, Ohio, and Pittsburgh.
“We have more videos in the works and they will be released soon,” she said.
Locations in Somerset County that were part of the filming include the Flight 93 National Memorial, Seven Springs Mountain Resort, Hidden Valley Resort and Quecreek Mine Rescue Site.
“From outdoor adventures to cultural landmarks to fun family events, the new video from the Laurel Highlands Visitors Bureau is a great way to share the incredible sights, sounds and experiences of the region with others,” Seven Springs spokeswoman Katie Buchan said. “It perfectly captures some of the amazing adventures just waiting to be had here in the Laurel Highlands.”
Future videos will focus on summer fun, fall festivals and winter adventures.
“We have an endless amount of possibilities,” Weltz said. “It is going to be fantastic.”
Weltz said the bureau has incredible partnerships with all three counties.
“When the three counties work together as the Laurel Highlands region, we offer a greater, more impactful experience,” she said.