Nearly 200 of the region’s top marketing professionals gathered at the Fred Rogers Center at Saint Vincent College on Nov. 4, to study the latest digital marketing strategies and trends.
“Internet and digital marketing is continually changing, requiring constant education and diversification of skills and tactics,” said Anna Weltz, Director of Public Relations at the Laurel Highlands Visitors Bureau. “Our annual Interactive Marketing Summit has developed a strong reputation throughout the region as a ‘must-do’ for small business owners and marketing professionals of all experience levels. The full-day event provides a fun, fresh opportunity for attendees to network, share ideas, and sharpen skills.”
The Summit featured industry professionals who focused on the latest trends in topics such as: Social Media Tricks & Tips, Understanding Analytics, The Power of Video, and Digital Marketing.
• “Essential Analytics Tips and Tricks” by Chris Herring, Director of Digital Marketing and Sarah Peduzzi, Digital Marketing Strategist, BarkleyREI
• “Less is Necessary - The Art of Saying More with Less” by Nicholas Comanici, Marketing Strategist, Carney+Co.
• “The Compelling WHY of Web Video” by Robert Faletti, Partner, Blue Archer
• “Media Convergence: Making It Work” by Pete Baird, Media Director and Jorge Puron, Senior Art Director, Red House Communications
• “Inbound Marketing: Ultra-exclusive Growth Hack Tutorial” by Phil Laboon, CEO, Eyeflow Internet Marketing
The 2017 event is scheduled for November 3, at the Fred Rogers Center at St. Vincent College.
About the Laurel Highlands Visitors Bureau®
The Laurel Highlands Visitors Bureau is the destination marketing organization dedicated to promoting Fayette, Somerset, and Westmoreland counties in Pennsylvania. Established in 1958, the LHVB implements year-round seasonal marketing campaigns throughout the Northeast and Mid-Atlantic to enhance awareness of the Laurel Highlands as a travel destination, which increases overnight stays, generates jobs and contributes to the economic growth and quality of life for the region.
The visitors bureau and its partners influence thousands of decision-makers and millions of visitors to choose the Laurel Highlands through direct sales, marketing, public relations, branding and visitor services. Destinations within the area include three architectural masterpieces by Frank Lloyd Wright – Fallingwater ®, Kentuck Knob and Duncan House – Seven Springs Mountain Resort, Nemacolin Woodlands Resort, the Flight 93 National Memorial, Idlewild and Soak Zone, whitewater rafting at Ohiopyle State Park and much more.
Located within 200 miles of the major metropolitan areas of Pittsburgh, Baltimore, Cleveland and Washington D.C., the Laurel Highlands can be easily accessed from exits 67, 75, 91 and 110 of the Pennsylvania Turnpike.